Top 10 Skills That Pay for Market Research Analysts
Making sure you have the right skill sets for your role can make a difference in your compensation. Both employees and comp managers pricing employees should understand which skill sets have the largest financial impact. Having the following ten skill sets can greatly increase the potential of a Market Research Analyst and Marketing Specialist’s salary being aligned with SalaryExpert’s compensation salary data.
SalaryExpert®, powered by ERI, has analyzed thousands of skills and found these top-paying skills for Market Research Analysts and Marketing Specialists:
1. Business Administration- 9% The management of business operations and decision-making, as well as the efficient organization of people and other resources to direct activities towards common goals and objectives.
2. Project Management- 8% The application of knowledge, skills, tools, and techniques to project activities in order to meet the project requirements and in planning, control, monitoring, and reviewing projects.
3. SQL- 7% A domain-specific language used in programming and designed for managing data held in a relational database management system or for stream processing in a relational data stream management system.
4. Financial Analysis- 7% Assessment of the viability, stability, and profitability of a business, sub-business, or project.
5. Employee Relations- 6% Communications between management and employees concerning workplace decisions, grievances, conflicts, problem resolutions, unions, and issues of collective bargaining.
6. HTML5 – 6% Hypertext Markup Language revision 5 (HTML5) is a markup language for the structure and presentation of World Wide Web contents. HTML5 supports the traditional HTML and XHTML-style syntax and other new features in its markup, New APIs, XHTML, and error handling.
7. CSS/CSS 3 – 6% Style sheet languages used for describing the presentation of a document written in a markup language, such as HTML.
8. CRM – 6% Customer Relationship Management (CRM) is an approach to manage interaction with current and potential customers using data analysis about customers’ history with a company to improve business relationships with customers, specifically focusing on customer retention and driving sales growth.
9. Strategic Planning- 4% The process of defining a strategy, or direction, and making decisions on allocating resources to pursue this strategy. It may also extend to control mechanisms for guiding the implementation of the strategy.
10. Predictive Analytics – 4% 2% A variety of statistical techniques, including data mining, predictive modelling, and machine learning, that analyzes current and historical facts to make predictions about future or otherwise unknown events.
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